Audience Segmentation
Who is your audience?
What are their desires or challenges?
Why should they choose you?
Who, What, Why
You must know who you are talking to. Attracting your customers starts with knowing who they are.Is your message clear?
As a brand, you must communicate what matters most to your target market -- and connect with them in an authentic and empathic way.Brand Messaging
What is the rally call for your audience?
What is the result(s)?
What is the process, plan or features to reach those end results?
Brand Design Identity
A logo – a symbol or icon that is recognizable and memorable.
Color scheme – one that accurately represents your brand and is appealing to your audience.
Typology – Font types for headings, subheadings, paragraphs, etc.
Website – Branded online presence
Does your brand identity relate?
Your brand identity is your business persona; the visual attributes, expression, and emotional or sensual appeal that defines your brand.Are you using the right marketing mix?
A subset of online marketing strategies to help grow and promote your business. A comprehensive digital marketing strategy includes the Trifecta Effect.Brand Digital Marketing
Earned Media – Organic Engagement
Owned Media – Web Properties
Paid Media – Advertising and Promotions
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what others are saying
My business and my brand are 'my baby'. I had a concept in mind for what I wanted. I knew what I wanted my clients to feel and understand about my business but I didn't really know how to reflect it. Working with Tee-Ta was like putting on prescription glasses. It all became clear, bright and bold! I loved her ideas and the way she executed the strategy. I truly feel like my new company brand strategy is a reason why I have been attracting more prospects who are a good fit. Thank you Tee-Ta!
Recently I held an event via Zoom to introduce people to my new business. Ms Walker helped me orchestrate a brand marketing campaign to funnel attendees into a presentation, from a strategy session, to developing campaign/promotional to designing my branded presentation. I could not have done it without her. She was very professional and delivered as promised. I will definitely use her again and highly recommend her.
Tee-Ta has helped clarify and craft our core message and brand for a ministry we have called Family Shift. Through her discernment and knowledge she knows how to help get your vision into into words that connects with the people you're trying to reach. She knows her stuff! She is fun to work with and will help you get your busines and brand noticed with high impact. I highly recommend her!
After a receiving several recommendations, I was fortunate to secure the services of Tee-Ta Walker and Associates to assist with finalizing a complex brand messaging platform for a high profile client. From the beginning, her process and output seemed flawless. Faced with a tight timeframe, she effectively framed the project scope, clarified the design principles and delivered an exceptional product on budget and on time. Equally important, Ms. Walker’s approach to client servicing can be easily categorized as warm and professional.